TeTika launches in the Cook Islands

23/10/2012

Te Tika

TeTika, a completely natural and effective anti-ageingskincare range, was recently launched in the Cook Islands by CIMTECH. TeTika, meaning ‘truth and integrity’, is based on centuries-old Cook Islands medicine and is the brainchild of Cook Islander, UNSW research scientist and Sydney-based doctor, Graham Matheson.

Inspired by his own experience with traditional remedies and incredible preliminary results, Dr Matheson began researching Maori medicine in 2003. With the permission of the Cook Islands elders (the ‘Koutu Nui’), Dr Matheson began by researching the plants used in local medicine. He found that some of the plants had extraordinary skin regenerative and wound-healing properties. And so TeTika was born.

The Cook Islands hosted the launch of the TeTika range this August. Attendees included Cook Islands’ Prime Minister Henry Puna, other Cooks Islands dignitaries, the Koutu Nui, the Queen’s Representative and Australian shareholders.

TeTika is the culmination of eight years of research and a wonderful example of early stage innovation. There are eight products in the TeTika range with more in the pipeline. Today’s product line includes a cleansing lotion, a face wash, a day cream and night cream, an eye serum, a face and body oil, a hand cream and a massage oil. All products contain significant amounts of BioActive Cook Islands Oil.

The work is internationally significant because it involves input not only from UNSW researchers but the Cook Islands’ traditional leaders and people – the custodians of the plants – right from the project’s beginning. The agreement between CIMTECH and the Koutu Nui is currently being discussed around the world at biodiversity forums as an example of best practice in access and benefit sharing.

TeTika is now available in Australia at www.TeTika.com.au.

CIMTECH is a Sydney-based company with offices at ATP Innovations. Dr Matheson, the Koutu Nui, UNSW and TM Ventures are major shareholders in CIMTECH.

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