Incoming Media raises $4.9M from OneVentures and Intel Capital
Incoming Media, a leading mobile video engagement platform, announced that it has closed a $4.9M Series A financing round led by Australian venture capital firm OneVentures and Intel Capital, Intel Corp.’s global investment organization.
“ATP Innovations and its incubation support has been a really key support for us to get to this stage i would urge other Australian startups to check it out,” Incoming Media co-founder, David McKeague, said. The funds will be used to expand Incoming Media’s research and development efforts and extend the company’s reach into new geographic and vertical markets.
Using predictive data analytics and intelligent push technology, Incoming Media enables the creation of flawless, personalized mobile video experiences that lead to significantly longer engagement times, more revenue opportunities, and new mobile video business models.Incoming Media’s on-device machine learning predicts consumers’ preferences and pre-loads video content onto users’ mobile devices during the most cost-effective hours; this spares mobile viewers the frustration of searching for video content, enduring stalls or failures, and paying for expensive data streaming.
“Mobile is the future of video, but the viewing experience is broken,” said Incoming Media CEO Adam S. Tom. “Today’s content delivery networks don’t offer the certainty required for consistent, high-quality viewing of mobile video. Acting like a DVR for on-demand content on your mobile devices, Incoming Media solves this problem by intelligently pre-positioning video content onto mobile devices ahead of time, in the background, and at the lowest-cost times before a viewer wants to watch it. This action ensures a TV-like experience and delivers personalized, high-quality video any time, anywhere, every time,” said Mark Yahiro, Managing Director of New Business in Intel’s Perceptual Computing Group.
Incoming Media currently brings its technology to market through two solutions – Smart Mobile DVR and Push Video Notifications. Together, these solutions help mobile video app publishers to not only create a new, flawless mobile video experience that attracts new users, but also to then re-engage their user base and significantly increase user retention. Incoming Media’s technology is implemented in a lightweight SDK that can be quickly integrated into third party mobile apps, while allowing those apps to continue using their existing infrastructure, such as content management systems, CDNs, players and DRMs.
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This article has been sourced from Startup Smart.