“The power of Story” with Jennifer Aaker, Stanford Australia Association and Blackbird Ventures
Professor Jennifer Aaker, an author and social psychologist, will be speaking about her research on the power of story.
Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually.
This promises to be a stimulating and engaging discussion. To be held in the ATP Innovations atrium on Thursday, 23rd April from 6:00-7:30pm. http://www.stanford.org.au/